Retailer, distributor and consumer

There are times in delivering of products to distributors, we can’t avoid failures that may happened. For example the retailer has milk products and to be delivered to the store. The said milk has a promo that only can be seen inside the can and only the buyer knows what is inside. The people involved in the case are the retailer, distributor and consumer.

What if the consumer bought that milk? And he or she found out that there are no freebies inside. In this case the consumer will get disappointed of what happened and felt that he or she was scammed. The consumer has the right to complaint to the store. The customer service will take in charged of this situation. It seems the case is controversial just to make things clear, the store will considerate the consumers complaint. For consideration the product will be exchange to a new one or refund. The case is close between the consumer and distributor.

The next case is between the distributor and retailer. What will be the distributor supposed to do? Same to the consumer, they have the right to complaint of what happened to their consumer. The management of the product will have the apology to the store. Just for the consideration the retailer will give incentive to the store to make the situation clear.

You’ve seen the flow retailer to distributor to consumer and to consumer to distributor and back again to retailer. The case is finally close.